I am an award winning Creative Director and Copywriter with over 20 years of experience in advertising, and a couple of distinct specialties. I bring big ideas to mainstream categories that don’t typically embrace this sort of thing, i.e. beauty, fashion, retail and luxury. I also have experience doing holistic branding for sustainable, socially responsible enterprises and projects with my new full service holistic branding company, Truth Beauty Now.

I got my start at Chiat/Day, where I developed an eye for aesthetics, a respect for strategy, and a taste for awards. I then ventured out on my own producing a One Show Gold print campaign for Weiss, Whitten, Carroll, Stagliano, after which I took a brief staff job there. I left to found Spinach, Inc., an advertising and design company that provided creative for top ad agencies and clients. During that time, I won an Emmy for a PSA, among other awards.

Before launching Truth Beauty Now, which is devoted to serving sustainable, socially motivated enterprises only, I was Senior Vice President, Creative Director at Saatchi & Saatchi where I ran Head & Shoulders. My team launched a 360 campaign that made Head & Shoulders the #1 selling shampoo among men in America. The creative effort shifted consumer perception of the brand from being just a dandruff shampoo to being the scalp and hair care leader, and it increased sales substantially.

While my work exemplifies how I find beauty in the every day, my passion to preserve beauty has shifted to sustaining the beauty of our world and society. So if your company is in the organic beauty, wellness, organic foods, social responsibility, green energy, sustainable or socially conscious business, please visit www.truthbeautynow.com. Outside of my company, I also provide creative services to ad agencies from time to time directly for their clients on projects that are good creative opportunities, as long as the product or service involved is not something that harms people or planet.